Warm Homes Now
Wednesday, January 8, 2014
Help Age UK keep older people warm this winter with their new campaign 'Spread the warmth'
As part of it’s Spread the Warmth campaign, Age UK has come up with a brilliant new initiative to get MP’s attention and help keep older people warm this winter, using the might of the knitting community to get their message heard. The charity is asking knitters across the country to create a small knitted square with the simple message ‘warm homes now,’ and send it to their local MP in support of its warm homes campaign.
Exposure to the cold can have a devastating effect on older people, with a potential 24,000 deaths in England and Wales this winter. The ‘warm homes now’ campaign aims to influence MPs in a creative way, showing that someone cares enough about the issue to spend time knitting a message for them. Age UK is also asking knitters to use their digital voice by uploading pictures of their knitted squares onto Twitter and Facebook, using the hashtag #warmhomes.
A free leaflet, which includes a basic knitting pattern, information about the charity’s campaign and instructions on how to send the knitted square to your local MP, will be available in Age UK shops from January 2014 or can be downloaded via www.spreadthewarmth.org.uk. Or if you don’t fancy knitting but still want to make a difference you can make a donation by calling 0800 1698787, visiting www.spreadthewarmth.org.uk or donating £5 by texting WARMTH to 70004.